Job description

New Ventures Software Product Marketing Senior Manager

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Job Category:   Business Development/Sales/Marketing
Line of Service:   IFS
State & City:   CA-San Francisco|CA-San Jose|DC-Washington|GA-Atlanta|MA-Boston|NY-New York
Travel Requirements:   21-40%
Position Type:   Senior Manager
Req ID:   97247BR
PwC/LOS Overview
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.

We help resolve complex issues for our clients and identify opportunities. Learn more about us at

At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional ( provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.

Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready
- to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at

It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description
PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.

PwC established New Ventures to invest in new business models that leverage our knowledge and build solutions for the growing digital market. New Ventures identifies, develops and commercializes technology-enabled solutions that deliver PwC value, knowledge, and experience to our clients. Each new solution focuses on data-driven platforms or other IP-based solutions that leverage emerging technologies and new business models. Through the process of building new solutions, we foster a culture of innovation within the Firm, extend brand relevance in the market, and generate new revenue.

Our Marketing and Sales team enables our internal and external stakeholders to generate and close customer opportunities across all technology business models, buyer centers, and cross industries. We build and execute cross-functional marketing, sales, and product positioning strategies for all products launched in the New Ventures portfolio.

Position/Program Requirements
Minimum Year(s) of Experience: 6

Minimum Degree Required: High School Diploma or GED

Degree Preferred: Bachelor's degree in Marketing, Communications, Public Relations, or Business.

Knowledge Preferred:

Demonstrates intimate knowledge and/or a proven record of success overseeing product marketing efforts in product marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas:

Serving as subject matter specialists to advocate for product solutions across an entire product lifecycle;

Embodying the voice of the customer and bringing that voice back to product team to a develop cohesive strategy and execute across channels;

Marketing experience with SaaS or enterprise software in a fast-paced product development environments;

Demonstrating intimate knowledge and/or a proven record of success, in product marketing techniques, trends, and industry-leading practices;

Developing product marketing strategy and execution to drive high impact and differentiated content including product messaging and positioning, customer-facing sales tools from brochures, datasheets, customer case studies, white papers, internal FAQs to battlecards driving strategic direction of products, and solution launches and campaigns;

Collaborating with Product Management subject matter specialists and leadership to develop and drive compelling marketing messaging and value propositions;

Utilizing competitive market research to understand customer needs and issues, marketing dynamics, and competitive strategies;

Targeting key audiences, buyer behaviors, executives, and competitors, as well as key business issues and how to align our go-to-market strategy and point-of-view around those issues; and;

Understanding and aligning with PwC Marketing and Sales functions, including Sales, Marketing, Brand, and Thought Leadership, as well as a deep understanding of related functions and Line of Service/Sector client service offerings.

Skills Preferred:

Demonstrates intimate abilities and/or a proven record of success overseeing efforts in the following areas:

Developing and implementing marketing programs that are on the leading edge and leveraging the latest marketing technologies to create a greater client experience (e.g., social listening, analytics, etc.);

Evaluating, analyzing, interpreting the voice of the customer and market research information from a variety of sources, and applying learning to drive product marketing strategy;

Working across communication platforms, such as social media, video, and/or digital;

Developing and sustaining strong relationships with peers and product development leaders and teams;

Building and maintaining relationships with product subject matter experts and leadership, including effectively navigating a complex organization;

Working independently to guide internal colleagues and stakeholders, resolving issues, and coordinating with leadership or subject matter experts when necessary;

Communicating and writing in order to translate complex concepts into easy to understand and compelling messaging;

Overseeing marketing strategies and plans that deliver positive results to capture mindshare and penetrate new markets;

Assessing marketing needs to make recommendations in allocation of budget across respective products, managing marketing budgets across all programs, measuring and tracking results of marketing programs, and reporting on return on investment (ROI);

Managing and driving multiple complex marketing programs in one or more business areas;

Influencing leadership in order to increase effectiveness of marketing activities, thus driving revenue and strengthening market position for our products; and,

Overcoming internal barriers and resource constraints to produce successful program(s).

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