Job description

Digital Campaign Manager

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Job Category:   Business Development/Sales/Marketing
Line of Service:   IFS
State & City:   DC-Washington|FL-Tampa|GA-Atlanta|IL-Chicago|NJ-Jersey City|NY-New York|TX-Dallas
Travel Requirements:   21-40%
Position Type:   Manager
Req ID:   100497BR
PwC/LOS Overview
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.

We help resolve complex issues for our clients and identify opportunities. Learn more about us at www.pwc.com/us.

At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional (http://pwc.to/pwcpro) provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.

Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready
- to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at www.pwc.com/careers.

It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description
PwC's Global Marketing organization is a client-focused and high-performing team which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.

Position/Program Requirements
Minimum Year(s) of Experience: 4


Minimum Degree Required: High School Diploma or GED


Knowledge Preferred:

Demonstrates extensive knowledge and/or a proven record of success in the following areas:

- Working extensively with the Adobe Experience Manager and Content Management Software to create, and manage content;

- Collaborating with Marketing, Creative or Design, and external creative and development resources to deliver an industry leading website;

- Developing website, site management, and maintenance experience continuously monitoring the site to maintain, remediate, or mitigate against broken or toxic links, redirects and accessibility or usability issues;

- Optimizing all pages organic search meta data with a strategic focus on driving business to business traffic to sites and establish pages and site overall is performing at an optimal level;

- Providing each stakeholder group regular key performance indicator reporting to show progress against agreed deliverables to improve and maintain high quality site performance; and,

- Helping define industry leading practices by ongoing measurement and documentation of successful approaches.


Skills Preferred:

Demonstrates extensive abilities and/or a proven record of success in the following areas:

- Supporting the planning and execution of the content strategy for all properties (PwC.com, Strategy&, plus other global domains), including development of new microsites/pages, refreshing sites and an annual content, working with stakeholders at all levels to review and manage all content across the global site;

- Leading the development and execution of content;

- Managing projects of digital campaigns, and website development and maintenance;

- Planning digital content by developing content themes and calendars;

- Analyzing

website metrics, and search or social data to optimize web presence and promotional tactics;

- Developing content for onsite promotion and social channels; and,

- Building working relationships with PwC content owners, key stakeholders, developers and clients both internally and externally.




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