Job description

Regional Tax Marketing Manager

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Job Category:   Business Development/Sales/Marketing
Line of Service:   IFS
State & City:   IL-Chicago|MN-Minneapolis
Travel Requirements:   21-40%
Position Type:   Manager
Req ID:   101288BR
PwC/LOS Overview
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.

We help resolve complex issues for our clients and identify opportunities. Learn more about us at www.pwc.com/us.

At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional (http://pwc.to/pwcpro) provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.

Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready
- to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at www.pwc.com/careers.

It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description
PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.

Marketing's job is to deeply understand our customer's needs and wants, and to turn those insights into plans and actions that generate high margin demand and elevate our brand.

We act as an enabling function to help the client serving professionals accomplish their strategies and meet their targets.

We deliver this result through creative and innovation application of deep marketing expertise, data analytics, strong program management, media, and branding knowledge.

Line of Service Marketing focuses on the marketing of PwC Lines of Service: Advisory, Assurance, Private Company Services, Risk Assurance, or Tax. The Line of Service marketing team advises Line of Service leadership on strategic business issues that impact this client base
- for example, internal and external forces that impact the Line of Service's ability to increase sales and build the PwC brand.

Position/Program Requirements
Minimum Year(s) of Experience: 4


Minimum Degree Required: High School Diploma or GED


Degree Preferred: Bachelor's degree


Knowledge Preferred:
Demonstrated extensive knowledge of marketing strategies and programs developed to drive business objectives and share insights on marketing activities and processes. Demonstrated extensive understanding of competitive positioning leveraged to contribute to the development of messaging and marketing strategies. Understanding of key business issues our clients are facing and aligns our go-to-market strategy and point-of-view(s) around those issues.


Skills Preferred:
Ability to participate in the evaluation, analysis and interpretation of voice of the customer and market research information from a variety of sources. Proven ability to leverage writing skills in order to translate complex concepts into easy to understand and compelling messaging. Demonstrated ability to measure and track results of marketing programs and report on Return On Investment (ROI). Proven ability to overcome internal barriers and resource constraints in order to produce successful program. Demonstrated ability to effectively manage accelerating changes as required in a dynamic market and organization. Demonstrated ability to share responsibility for driving adherence to risk management protocols. Proven project management skills. Proven ability to lead the development of marketing tactics across a wide variety of functional areas of marketing. Ability to work independently to resolve issues, coordinating with leadership or subject matter experts when necessary. Ability to participate in on-going marketing strategy and drive change by collaborating with other marketing and sales professionals across. Ability to manage performance and development of staff through coaching




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