Job description

External Communications Director - Audit, Assurance and Risk & Reg

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Job Category:   Business Development/Sales/Marketing
Line of Service:   IFS
Location(s):   DC-Washington|MA-Boston|NY-New York
Travel Requirements:   21-40%
Level:   Director
Job ID:   105853BR
PwC/LOS Overview
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.

We help resolve complex issues for our clients and identify opportunities. Learn more about us at

At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional ( provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.

Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready
- to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at

It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description
PwC's Marketing and Sales function is a client-centric, high-performing team that drives the Firm's priorities and long-term revenue growth by

passionately positioning PwC as a distinctive brand in the marketplace.

The External Communications Team is responsible for the Firm's external media relations and social media strategy, including the overseeing and management of PwC's social media accounts, relationships with media nationally and locally, and ongoing identification of new and emerging opportunities to enhance the Firm's visibility. The team focuses on protecting the PwC brand and positively positioning the US Firm and its spokespeople externally, primarily through media and social media.

Position/Program Requirements
Minimum Year(s) of Experience: 8

Minimum Degree Required: High School Diploma or GED

Degree Preferred: Bachelor's degree

Knowledge Preferred:

Demonstrates thought leader-level abilities with, and/or a proven record of success directing efforts in understanding of media strategy at a national and global level, preferably with a professional services firm, a financial services entity or working at a public relations agency, and proven success in roles managing others to accomplish key objectives, including the following areas:

- Development of media and campaign strategies and oversight of their execution, emphasizing the management of multiple PR initiatives at the same time and PR strategies focused on business objectives, including launching reports to the media, working with spokespeople on media interviews, leveraging industry events, and responding to unsolicited media requests;

- New media platforms including social media outlets e.g. Twitter, LinkedIn, Facebook, et al; social media platforms and databases, e.g. Gorkana, Meltwater, et al; tracking software, e.g. Google News, Dow Jones News Retrieval/Factiva, et al; and, other interactive platforms, e.g. YouTube, Googleplus, et al;

- Comprehensive knowledge of digital marketing techniques, marketing trends and industry-leading practices, with a focus on integrated marketing strategy; and

- Comprehensive knowledge of the professional services industry and its businesses, realized through the successful protection and promotion PwC’s external brand via professional judgment and decision-making.

Skills Preferred:

Demonstrates thought leader-level abilities with, and/or a proven record of success directing efforts in leading and being a strategic business partner for a social media strategy nationally and globally for a global network of professional services firms, including the following areas:

- Leading strategies related to substantial crisis communications, including advising leadership on how best to respond to adverse public scrutiny or the potential for the same, collaborating with the media directly in these situations;

- Helping reporters and editors understand facts, context, and its client’s narrative and messages;

- Understanding and accepting PR as a powerful and crucial business tool;

- Maintaining solid media contacts at the local and national levels, as well as proactively identifying additional reporter contacts valuable to the Firm and developing them across traditional media, e.g. top-tier print and broadcast, service, industry and/or geographic trade publications; and, new media platforms and social media outlets, e.g. Twitter, LinkedIn, Facebook;

- Building and maintaining relationships with highest levels of leadership, with emphasis on managing through a high-matrix organization and service providers;

- Being regarded as an industry-leading communicator, writer, and strategist, including utilizing writing skills to translate complex concepts into easy-to-understand, compelling messaging;

- Leading managing, coaching and developing PR Managers primarily tasked with the day-to-day execution of the strategies; and,

- Managing on-going PR strategy and drive change by collaborating with other Marketing and Sales professionals.

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